For this project we led total brand transformation for the Swiss fast fashion company TALLY WEiJL. With around 900 stores, it’s one of the biggest high street fashion brands in Europe. The brand had lost its way, and was alienating its audience with outdated campaigns that did little to empower women. The nine month long process included writing a new brand book, along with new brand guidelines that covered every area of the business, from photography, to in-store, to social. The brand work launched with TALLY WEiJL’s Autumn/Winter campaign that showed off their new irreverent brand personality and visual identity.
