Balmain asked us to create a campaign that celebrated their BBox handbag by associating it with music. I wanted to take this a step further and play with the musical sounds we hear in everyday life. So we commissioned top producer Ludwig Göransson to create a unique track for Balmain out of the found sounds we hear in everyday life.
Directed by music video royalty, Jake Nava, we captured each of these sounds through a series of vignettes that featured the most exciting names in film, music and fashion. It was an actual dream come true.
Released in a series of cinematic shorts, we created abstract films to tease each beat ahead of the Balmain BBox music video launch.
Through these distinct sounds we also created a beatmaker that allowed users to create their own version of the track.
Have a play here.